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Missouri State Life Insurance Company
Later the General American Life Building
Now the Terra Cotta Lofts
1914 w/ 1923 addition (top 5 stories)
Architect: Albert Groves

Clad top to bottom in gleaming white glazed terra cotta with Gothic stylings, this building is one of the most striking in the city. General American Life Insurance made their home here from the 1930s until 1979.

The neon weather ball and the tower it sits on were added in 1956; the tower once had neon signs advertising General American Life. After standing dark for decades, it was re-lit when the building was converted to lofts in 2001.

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